The confidence score is Wyra's way of telling you whether your offering is ready to run — not just filled in, but substantive enough to generate outreach that actually resonates.
What the score represents
A measure of readiness, not completeness.
Filling in every section of an offering isn't the same as having a strong offering. A pain point that says "companies struggle with digital transformation" tells a prospect nothing. A pain point that names a specific challenge, in a specific role, with a specific consequence — that's what gets a reply. The confidence score reflects how well-developed and specific your offering content is across each section.
Think of it like a brief before a pitch
A sales rep walking into a meeting with a vague understanding of the prospect's pain points will struggle. A rep who knows the specific problem, the business impact, and has a customer story to back it up — they'll land the meeting. The confidence score measures how close your offering is to giving Wyra that second rep's preparation. Below 65%, the brief isn't ready. At 65% and above, it is.
How it's structured
Each content section has its own score. The overall score reflects all of them.
Every scored section — pain points, solutions, business outcomes, cost of inaction, and objections — has its own confidence indicator. The overall score is an aggregate across all of them. Social proof is the one section that isn't scored.
This structure means you can see exactly where your offering is strong and where it needs more work — without guessing which sections to improve.
High confidence — 65% and above
Finalization available
The offering has enough specificity and depth to generate relevant, personalized outreach. Prospect scoring, message generation, and campaign targeting will all perform well.
Ready to finalize and run campaigns
Medium confidence — 50–64%
Cannot finalize yet
A decent foundation exists but the offering lacks depth needed for outreach to feel specific and credible. Continue the agent conversation — more targeted input will move the score quickly.
Continue building — you're close
Low confidence — below 50%
Cannot finalize yet
The offering is still too thin to generate outreach worth sending. The agent needs more input — either through continued conversation or by attaching a relevant artifact.
More input needed
Why 65% is the gate
It's a quality floor, not an arbitrary number.
Wyra could let you finalize an offering at any score. The 65% threshold exists because below it, the offering doesn't contain enough specificity to generate outreach that feels relevant. Generic outreach doesn't just underperform — it actively damages your sender reputation and makes future outreach harder to land.
Protects your outreach quality
A low-confidence offering generates vague messages. Vague messages get ignored or marked as spam. The 65% gate ensures every campaign is worth sending.
Protects your sender reputation
Spam complaints and low engagement rates hurt your email deliverability over time. The threshold protects your future campaigns as much as the current one.
Forces useful specificity
The conversation required to reach 65% forces you to articulate things genuinely useful in sales — specific pain points, real outcomes, actual objections.
Sets a consistent quality bar
Every finalized offering in your library has met the same standard. When you hand a campaign to an AI SDR, you know the brief is solid.
When the score isn't moving
Two things that reliably push it forward.
If you've been chatting with the agent and the score has plateaued, there are two reliable ways to break through:
Be more specific in the conversation
Generic answers produce generic content. Instead of "we help companies reduce costs," try "we help mid-market healthcare providers reduce claims processing time by eliminating manual document review." Specificity in equals specificity out.
Attach a relevant artifact
A case study or proposal gives the agent real evidence — client names, actual outcomes, specific metrics — that it can't generate from conversation alone. Attaching the right artifact often moves sections from Medium to High confidence quickly.
The conversation is doing something useful
The time spent building an offering to 65% isn't overhead — it's preparation that pays back in every campaign. The agent is extracting and structuring information that your sales team would otherwise have to recall under pressure in live conversations.
Where to go next