Creating an offering in Wyra is a guided conversation — not a form to fill. The agent brings your company intelligence, domain knowledge, and market context into the conversation so you're never starting from zero.
Choose your starting point
Three paths. Pick the one that fits where you're starting from.
From an idea
Wyra-generated idea
Pre-populated at 65%+ confidence. Fastest path to a finalized offering.
~5 minutes to finalize
From a blog link
A URL you provide
Agent extracts value prop and context from the page. Most fields arrive pre-populated.
~10 minutes to finalize
From scratch
Open canvas
You define everything through conversation. Most control, most flexibility.
~15–20 minutes to finalize
All three paths use the same agent — a domain-specific agent trained on ecosystem knowledge and your company's intelligence. The difference is how much context arrives pre-loaded at the start.
Path A — From a Wyra-generated idea
Starting from an outreach idea.
Go to the Ideas page under Outreach → Ideas, or from the Intelligence tab. Click any idea to open the detail view, then click Start Building. The offering creation flow opens with the idea's context already loaded.
The foundation is locked automatically from the idea's context. You go straight into reviewing and refining the content sections.
Confidence typically arrives at 65%+ — you can finalize immediately or continue the conversation to push it higher.
Attach an artifact after the foundation is locked to sharpen any section with real customer evidence.
When to use this path
This is the recommended starting point — especially for your first offering. The pre-population does most of the work. If you see an idea that targets the right industry and persona, build from it rather than starting from scratch.
Path B — From a blog link
Starting from a URL.
From the offering creation screen, select Create from blog link and paste a URL — a thought leadership article, a product page, a partner announcement. The agent reads the page and extracts the value proposition, pain points, and outcomes.
The agent presents what it extracted and asks you to confirm or refine the foundation before locking it.
Once the foundation is locked, the conversation continues to build out any sections that weren't fully covered.
Attach an artifact after the foundation is locked to add proof points the blog content can't provide.
When to use this path
Good for turning existing content into a structured campaign foundation quickly. A well-written case study blog post or a detailed product page can give the agent enough to build a strong offering with minimal input.
Path C — From scratch
Starting from an open canvas.
Select Create from scratch from the offering creation screen. The agent opens a conversation and begins by guiding you through locking the foundation.
Step 1 — Lock the foundation first
The agent asks the right questions to establish these — drawing on your company intelligence and domain knowledge. Once you confirm the foundation, it's locked.
Phase 1 — Foundation
Guided + structured
Agent asks specific questions to lock industry, function, tech area, and description. Foundation cannot be changed after locking.
Phase 2 — Content sections
Free-form conversation
Agent builds pain points, solutions, outcomes, cost of inaction, and objections through open conversation — scoped to reach 65%+ confidence.
The agent brings domain-specific knowledge into the conversation — ecosystem mechanics, industry pain points, common objections — so you don't have to articulate everything from scratch.
After the foundation is locked, attach an artifact to accelerate the content sections. The agent reads it and suggests specific improvements.
Watch the confidence score as the conversation progresses. Each section that gets populated moves the overall score toward 65%.
Confidence builds as sections are completed
The foundation is permanent
Once locked — industry, function, tech area, description — it cannot be changed without starting a new offering. Take time to get it right before confirming.
Finalizing your offering
65% overall confidence. Then finalize.
Once the overall confidence score reaches 65%, the Finalize button becomes available. Review every section before clicking — finalization locks the offering permanently. To make changes after finalizing, duplicate the offering and edit the new draft.
Before you finalize — check these three things
Pain points are specific to a real audience, not generic. Business outcomes include at least one concrete metric or result. Social proof has at least one customer quote. These three carry the most weight in campaign messaging.
Where to go next