Attaching an artifact to an offering gives the agent real evidence to work with — specific client outcomes, named proof points, and actual metrics that sharpen every section of your pitch. You stay in control of every change.
What enrichment does
The artifact informs. You decide what applies.
When you attach an artifact to an offering during creation, the agent reads the document and works through each content section — suggesting specific improvements based on what it finds. Every suggestion is presented to you before anything changes. Nothing is applied automatically. This is the human-in-the-loop layer of offering creation.
You control every change
The agent presents suggestions one section at a time — never all at once.
For each suggestion you choose what happens: merge, replace, edit, or reject.
Nothing from the artifact applies to your offering without your explicit action.
You can accept some suggestions and reject others — section by section, on your terms.
When to attach an artifact
After the foundation is locked — not before.
Artifacts can be attached once the offering's foundation is locked — industry, sub-industry, business function, technology area, and description. The foundation defines the scope. The artifact enriches within that scope.
You can attach up to three artifacts per offering. Each one is processed independently.
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First artifact
2
Second artifact
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Third artifact
Which artifacts to attach
Match the artifact to the offering's context. A healthcare case study attached to a healthcare offering will generate far more targeted suggestions than a generic whitepaper. The closer the artifact to the offering's foundation, the sharper the improvements.
What gets enriched
Five sections — suggested one at a time.
The agent works through each content section and presents suggestions where the artifact provides relevant evidence.
Not every section will have suggestions from every artifact. If the document doesn't contain relevant evidence for a particular section, the agent moves on.
Your four options for every suggestion
Each suggestion is a decision — not a default.
Merge
Add alongside existing content
The artifact-based suggestion is added to the section alongside what's already there. Existing content is preserved.
Use when: the artifact adds something new that doesn't replace what you already have.
Replace
Overwrite with artifact content
The existing section content is replaced entirely with the artifact-based suggestion.
Use when: the artifact evidence is stronger and more specific than what's currently there.
Edit
Modify before applying
The suggestion opens for editing before it's applied. Refine the wording or combine with your own language.
Use when: the suggestion is close but needs adjustment to match your voice.
Reject
Skip this suggestion
The suggestion is dismissed. The existing section content remains unchanged.
Use when: the artifact content isn't relevant to this offering's target audience.
A concrete example
What this looks like in practice.
Offering: Cloud Migration Assessment for Healthcare → Artifact attached: Acme Health case study
The case study describes a 47% reduction in claims processing time after migrating to cloud infrastructure — a specific, metric-backed outcome.
Business Outcomes section — adds "47% reduction in claims processing time" as a new outcome with the Acme Health source.
Merge it alongside existing outcomes / Replace a weaker outcome / Edit the metric or framing / Reject if the audience isn't relevant.
A direct quote from the Acme Health VP of IT — added to Social Proof as a customer testimonial, available to flow into campaigns.
What enrichment does to confidence
Real evidence moves the score — generic content doesn't.
Accepting artifact-based suggestions typically raises the confidence score because the agent recognizes specific, evidence-backed content as higher quality than general statements. A Business Outcomes section that says "reduce operational costs" scores lower than one that says "reduced claims processing time by 47% within 6 months."
Enrichment doesn't guarantee 65%
Attaching an artifact improves the offering but doesn't automatically push it to the finalization threshold. If the document doesn't contain enough relevant evidence for the weaker sections, you'll still need to build those through conversation. Enrichment and agent conversation work best together.
Where to go next