Outreach ideas are Wyra's suggestions for how to engage your market — each one a ready-made campaign angle with a target persona and enough context to become a full offering in minutes. This page is where you evaluate them, act on the best ones, and train Wyra to generate better ones over time.
Getting to the ideas page
Two ways in.
From the main navigation: Outreach → Ideas. Or from the Company Intelligence tab — the ideas section there shows your six most recent. Click View all to see the complete list with search and filtering.
What you see
Each idea row tells you enough to make a decision without clicking.
Ideas load newest first, ten at a time. As you scroll, more load automatically. Each row shows:
Cloud Migration Assessment for Healthcare
A structured complimentary assessment targeting mid-market healthcare providers evaluating AWS migration...
VP of IT Healthcare & Life Sciences Mid-market
Verastel SPARK Cybersecurity Maturity Assessment
A structured maturity assessment for mid-market VPs of Information Security, using Verastel SPARK to quantify...
CISO / VP InfoSec Manufacturing C-Level
Idea sources
Every idea shows where it came from. That context matters.
Source badges tell you the origin of each idea — which affects how grounded it is in your actual business and how actionable it's likely to be.
Market + ecosystem signals
Generated from your company profile, live market trends, and signals across SaaS and OEM ecosystems. Broad reach, continuously refreshed.
Your uploaded documents
Extracted from case studies, proposals, and decks. Grounded in real customer outcomes and named proof points — typically the most actionable ideas.
Your published content
Generated from your company blog, automatically crawled and refreshed as new posts publish. Reflects your thought leadership and public positioning.
Which ideas to prioritize
Start with Artifact-sourced ideas — they're built from your real customer wins and tend to have the sharpest targeting. Use the source filter to find them quickly. Wyra's Intelligence ideas are broader but often surface angles you wouldn't have thought of — worth scanning regularly.
Three things you can do with an idea
Browse, act, or train — every interaction has value.
Click any idea row to open the detail view — the full idea including pain points, target audience, and campaign angle. If it looks right, click Start Building. You'll go into the offering creation flow with the idea's context already loaded — industry, function, pain points, solutions, and outcomes pre-populated at 65%+ confidence. Finalize the offering and you're ready to launch a campaign.
Don't overthink the detail view
The detail view is a preview, not a commitment. If the idea looks directionally right, start building — you can refine everything during the offering creation conversation with the agent.
Click the thumbs-up on any idea you find relevant. The icon turns green to confirm. Wyra uses your likes to understand what campaign types, industries, and personas are worth generating more of.
You can only like an idea once — the green icon means it's registered.
Liking doesn't build the idea into an offering — it just trains the engine. If you want to act on it, click the row to open the detail view.
The more consistently you like relevant ideas, the faster Wyra's suggestions converge on what actually works for your business.
Click the thumbs-down on any idea that doesn't fit. You'll be asked for a reason — this is not optional friction, it's valuable signal. Wyra uses your reason to understand what to avoid generating going forward.
The idea is removed from your list immediately after you submit.
Be specific in your reason. "We don't serve this industry" or "we don't offer this type of engagement" is far more useful to the engine than a vague dismiss.
Disliked ideas don't come back — if you remove something by mistake, it won't reappear.
Use dislike deliberately
Disliking is permanent and trains the engine. If an idea is just mediocre but in the right direction, like it instead — that gives Wyra something to work with. Reserve dislike for ideas that are genuinely off-target.
Search and filter
Finding the right ideas quickly.
Use the search bar to find ideas by title, description, or industry — results filter as you type. Use the source filter to narrow by Wyra's Intelligence, Artifact, or Blog. Both work together — you can search within a filtered set.
Building a habit
The teams that get the most out of Wyra check this page regularly.
Weekly
Scan new ideas
New ideas appear continuously as Wyra monitors market signals. A weekly scan takes five minutes and keeps your pipeline of campaign angles fresh.
When you close a deal
Upload the case study
Every new win is a source of Artifact-sourced ideas. Upload the case study or proposal and Wyra will generate new angles from the real outcome within minutes.
When ideas feel off-target
Dislike with specificity
If the ideas Wyra is generating don't feel right, the fastest fix is deliberate dislikes with clear reasons. The engine recalibrates within the next generation cycle.
When you spot a strong angle
Build immediately
Good ideas don't improve from sitting. Click, open the detail view, and start building. The offering creation flow takes minutes and the idea's context does most of the work.
Where to go next