Every new AI SDR goes through a 14-day warmup period. Low initial send volumes are not a problem — they're the system protecting your deliverability. Here's what's happening and what to expect.
Why warmup exists
Sending reputation is earned, not assumed.
What happens without warmup
Email providers and LinkedIn both use sending behavior to assess whether a new identity is legitimate or spam. An account that suddenly sends hundreds of messages from day one looks suspicious. Warmup builds credibility gradually by starting at low volume and increasing steadily, signaling to platforms that this is a real person with legitimate outreach activity.
What gets warmed up
Both email and LinkedIn — each independently.
Inbox reputation
Wyra gradually increases your email sending volume over 14 days, building your domain and sender reputation. Deliverability tests run in the background throughout.
Connection activity
LinkedIn monitors new accounts for unusual activity. Warmup ensures connection requests and messages are sent at a pace that looks natural — protecting your profile from restrictions.
The 14-day timeline
Starts the moment your AI SDR is activated.
The warmup clock starts when you create your AI SDR — not when you launch your first campaign. If you set up your AI SDR today and launch a campaign in a week, you'll have 7 days of warmup already behind you.
Day 1 — AI SDR activated
Warmup begins immediately. Wyra starts sending at low volume — both email and LinkedIn. Campaigns you launch now will execute at warmup pace.
Days 1–14 — Gradual ramp
Send volumes increase steadily. You may start seeing replies during this period — warmup doesn't prevent engagement, it just limits volume.
Day 14+ — Full capacity
Warmup completes. Your AI SDR operates at full sending volume across email and LinkedIn. All active campaigns benefit immediately.
What to do during warmup
Don't wait. Build while warmup runs.
Do
Launch campaigns now
Campaigns launched during warmup queue and execute at the warmup pace. By the time warmup completes, your campaigns are already running.
Do
Build and finalize offerings
Use the 14 days to sharpen your offerings, upload artifacts, and get your campaign messaging right. Warmup completion and a strong offering at the same time is the ideal launch state.
Don't
Interpret low volume as a problem
If you see fewer emails and LinkedIn messages going out than expected, check whether your AI SDR is still in warmup. Low volume during warmup is correct behavior.
Don't
Try to bypass warmup
Warmup protects your sending identity. Attempting to skip it risks damaging your email deliverability and LinkedIn account standing.
The compounding benefit
Every AI SDR you add starts their own 14-day warmup independently. If you invite three team members today, all three will reach full capacity at the same time — tripling your outreach volume in two weeks.
Tracking warmup progress
Handled in the background — visibility coming soon.
Today, warmup runs entirely in the background. Wyra manages the ramp automatically — no configuration needed.
A warmup timer will be added to the AI SDR card — showing exactly how many days remain and the current sending capacity.
Where to go next