A campaign is how Wyra puts your offering to work — combining your pitch, your target audience, your outreach angle, and your AI SDR into a continuous, multi-channel engagement that runs on your behalf.
What a campaign is
Five decisions, one execution.
Every campaign is built from five things you define — and then Wyra executes. Your AI SDR handles outreach across email and LinkedIn autonomously, while Wyra equips your sales team to take conversations further through enriched, click-to-call engagement.
Offering
The pitch — pain points, solutions, outcomes, and social proof that anchor every message the campaign sends.
Audience
Who you're reaching — from Wyra's database with persona filters, or from a list you bring in.
Why Now
The specific reason for reaching out right now — the angle that makes outreach timely rather than generic.
Messaging
Personalized email and LinkedIn messages generated from your offering, audience, and Why Now — tuned to your tone and language.
AI SDR
The identity that executes the campaign — sending messages, engaging replies, and representing your company in every outreach touchpoint.
Three outreach channels
Two run autonomously. One puts your team in the conversation.
Wyra campaigns execute across three channels — two driven by your AI SDR, one that equips your human team to take the relationship further.
Autonomous outreach
Your AI SDR sends personalized emails, follows up, and engages replies — all from a warmed, deliverability-managed sending infrastructure.
AI SDR executes
Autonomous engagement
Your AI SDR sends connection requests and LinkedIn messages — personalized to each prospect's role, company, and context.
AI SDR executes
Calling
Human-led, Wyra-enabled
Where phone numbers are available, Wyra unlocks them. Your sales rep sees the full enriched profile and calls directly from Interactions with one click.
Your team executes
Why calling is human-led
Wyra deliberately keeps calling in human hands. Regulations around AI-initiated calls vary across regions, and more importantly, people prefer speaking to people. Wyra does the research and makes the call effortless — your team brings the conversation.
Campaign statuses
Two states. A campaign is either running or paused — nothing in between.
Wyra campaigns don't have a completed state. A prospect can reply weeks or months after receiving an outreach message — and when they do, an active campaign is always ready to engage.
ActiveRunning
The campaign is live. Your AI SDR is sending messages, engaging with replies, and working through the prospect list.
PausedStopped
Outreach is stopped. No new messages go out. Replies to a paused campaign are captured in Interactions but the AI SDR won't respond automatically.
Why campaigns don't expire
Sales conversations don't follow a fixed timeline. A prospect who ignored your message in January might reply in April when their priorities shift. Keeping campaigns active means Wyra is always ready for that moment.
Where to track performance
Two places — one for the big picture, one for individual conversations.
Dashboard
Campaign-level performance across email, LinkedIn, and calls — sends, engagement, reply rates, call activity, and sentiment breakdown. The right place to evaluate whether a campaign is resonating with its audience.
Interactions
Every individual prospect your campaign has touched — their enriched profile, full conversation history, outreach score, and engagement status. Where you follow up, reply, and call.
The signal that matters most early on
Watch replies — not sends. Sends measure activity. Replies measure resonance. If outreach volume is high but replies are low, the issue is usually the Why Now angle or persona targeting — not the offering itself.
Creating a campaign in Wyra — from choosing your offering to launching across email, LinkedIn, and calling — is covered in full in the Getting Started section.
Your first campaign in 15 minutes
The complete walkthrough — contact source, value prop, persona, Why Now, messaging, and launch. Covers both the Wyra Intelligence and list paths.
Where to go next